The Directoryz field guide

Revenue and inquiries

Make commercial directory features clear to visitors and contributors.

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Explain what a featured listing includes

Featured placement should have a concrete benefit and a visible meaning.

A sponsored placement should be recognizable in the browsing experience.

Plan comparisons should describe actual capabilities and limits.

An inquiry form should collect enough context to reach the right recipient.

Routing needs a clear recipient and fallback.

A confirmation should explain what happened and what the visitor can expect next.

Lead quality depends on the provider's task and criteria.

A funnel helps connect browsing behavior to a meaningful action.

An outbound click indicates that a visitor left for a destination.

A renewal is an opportunity to check whether the listing remains accurate and the paid benefit is understood.

A paid contributor still needs guidance on completing a useful profile.

A pricing experiment should ask a specific business question and preserve clear terms for contributors.

Revenue, clicks, and inquiries describe different parts of the business.